Culture itself is a very controversial and not certain term. Usually it is express of a society's beliefs and practices. It is also used to describe foreign public engagement through culture. According to American scholars cultural diplomacy - emphasizes the relevance of the activity to the mainstream purposes of foreign policy. In the UK it is more common cultural relations - implies a process where the government's role is more to promote, to help more loosely beneficial than the goal oriented. And in Asia it is more preferable term cultural exchange. Well in the digital age thing are going faster and I guess more simplified rather than complicated.